Country fare branding

Branding for Country Fare, a traditional baking company based in Cumbria. Inspired by the landscape and character of the Lake District with the combination fresh baking.

animation of country fare logo showing mountains and a spoon and wisk shaped as a tree
animation of country fare logo showing mountains and a spoon and wisk shaped as a tree
animation of country fare logo showing mountains and a spoon and wisk shaped as a tree

Details

Role:

Role:

Branding

Packaging

Overview

Country Fare, a traditional baking company based in Cumbria, wanted a refresh of their outdated logo to better reflect their roots and surroundings. Based on a working farm in the Upper Eden Valley – the gateway to the Lake District – the new branding draws on the natural beauty of the region. I explored elements such as mountains, waterfalls, and trees, blending them with themes of home baking to create a look that feels both local and wholesome.

Key Features

  • Wrap-around print strips: I worked with templates from Country Fare’s existing wrap-around strips to ensure the new design remained cohesive with their current manufacturing process. The layout allows space for cake names to be hand-stamped, and features the phrase "Handbaked on Dalefoot Farm" prominently on the side — making it clearly visible when products are stacked.


  • True to their process: The design stays faithful to how Country Fare actually bakes. I was careful to only include tools they genuinely use — for example, their cakes are machine-rolled, so traditional utensils like rolling pins were intentionally left out to maintain authenticity.

Country fare logo in black and white with mountains and utensils
Country fare logo in black and white with mountains and utensils
Country fare logo in black and white with mountains and utensils
A series of sketches of the country fare logo
A series of sketches of the country fare logo
A series of sketches of the country fare logo
Country fare logo on tray bake packaging of a label wrap around
Country fare logo on tray bake packaging of a label wrap around
Country fare logo on tray bake packaging of a label wrap around
Photo graph of packaging on many various cakes stacked together
Photo graph of packaging on many various cakes stacked together
Photo graph of packaging on many various cakes stacked together