Dyson Rakuten
Improved Dyson’s presence on third-party platform Rakuten through layout enhancements, content updates, and visual refinements.
Details
UI design
Website design
Overview
To strengthen Dyson’s performance on Rakuten, Japan’s top third-party e-commerce platform, I worked on-site with the Japan team to reimagine the customer journey and design experience. Our goal was to overcome Rakuten’s design limitations by implementing custom live-coded modules that allowed greater flexibility and brand expression. The result was a more modern, responsive, and informative storefront that better communicated Dyson’s technology and value, ultimately driving engagement and conversion.
Key Features
Animated banners: Designed and integrated dynamic visuals to highlight Dyson’s technology.
Responsive layouts: Optimized for all screen sizes, ensuring a seamless browsing experience across devices.
Enhanced product detail pages: Included richer descriptions, benefit-led content, and improved image hierarchy.
Gallery redesign: Created cleaner, more informative galleries to better showcase product features and use cases.
Comparison tools: Helped users understand the advantages of Dyson products over generic alternatives through side-by-side comparisons.
Improved navigation: Streamlined structure to reduce friction and guide users efficiently through product discovery and purchase paths.
